Nov 24 2008

Book Review: The Back of the Napkin

The Back of the Napkin by Dan Roam

The Back of the Napkin by Dan Roam

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, written by Dan Roam, is a bold effort at introducing business people to using visual thinking principles to solve problems and communicate more effectively. Visual thinking is something that I feel I excel at; however, I know it has been a challenge for many of my co-workers, managers, and clients. Even if you don’t struggle with visual thinking, I recommend The Back of the Napkin (four of five stars) as it provides a valuable set of processes and frameworks that can even benefit experienced visual thinkers, who probably operate more by intuition than methodology. Continue reading “Book Review: The Back of the Napkin”

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