Made to Stick by Chip and Dan Heath
Made to Stick: Why Some Ideas Survive and Others Die, written by Chip and Dan Heath, breaks down how ideas can be made more powerful and long-lasting by following a simple set of rules. This book focuses on what should be the essence of any business presentation – how to create a core message that resonates with an audience and causes them to act in a desired way. I highly recommend Made to Stick (five of five stars) as it is well-written and provides a pragmatic approach to forming sticky ideas – a crucial foundation for any great presentation. Continue reading “Book Review: Made to Stick”
